The iPad, Digital Comics and the Lost Generation at Pop Dose
The short-term appeal of Marvel and DC’s digital apps which no one is talking about is how can they bring back readers who, for one reason or another, went cold turkey on comics and haven’t been back to their comic shop in years. We always talk about the mythical “new reader,” but we hardly ever talk about how do we win back that audience who has disappeared over the years. I think we just kind of assume that either they’ll be back or they won’t. That’s where I think the brilliance of DC’s selection of experimenting with Justice League: Generation Lost comes in; it plays almost perfectly to the 35-40 year old potential fan of today who may just notice a bit of their childhood while skimming around, looking for something new to do with their iPad. It’s not preaching to the converted and it’s not trying to reach the untapped; it’s going after the lapsed.